Issue
Change. Whether it is called self-help, personal transformation, growth, or just plain change, it is a goal to which virtually everyone aspires. Gaining self-esteem, improving relationships, achieving success, finding happiness or finding “the one” are just a few of the ways in which men the world over want to alter their lives.
People want to change things up and people want to succeed, and there are millions of young men who aspire to develop their social skills, which will transpire into being increasingly confident in all aspects of life. But confidence is not something one can instantly acquire. It’s not a simple on and off switch or a few lines you can memorize. It’s not just about getting laid, simply acting “alpha”, or anything external. It is an internal belief about oneself that must be cultivated over time and most importantly, with the right coaching.
Solution
Alpha IQ; Understanding the Art and Intelligence of Attraction is a self-help movement for young men who aspire to attain greater successes in their daily lives and interpersonal relationships. What differentiates the Alpha IQ approach from other schools of thought is that it is designed to instruct men on HOW to achieve social mastery and overcome the anxieties that may arise in certain social situations. Once our students have become accustomed to these challenges in the most basic of interactions, they can then transfer these skills, techniques and small victories to other aspects of their lives and ultimately live a happier, more fulfilling life.
Market
Self help and self-determination has come a long way. Young men are aware that simple survival harsh competitive environment is no longer enough; they must excel in order to attain what was once considered ‘low hanging fruit’. The surge of technology and social media and the impact it has had all aspects of our lives has become impossible to ignore. Young men are now feeling inclined to tackle any perceived shortcomings by seeking help or distractions Online.
The global eLearning Market is expected to reach $107 billion by 2015, and the global self-paced eLearning market reached $32.1 billion in revenue in 2010, with a five-year compound annual growth rate of approximately 9.2%. This means that the self-paced eLearning market should see estimated revenues of $49.9 billion in 2015.
Competition
Our research shows that young men are in masse turning to various forums and product websites offering videos, audio, bootcamps and books at exorbitant rates that primarily focus on the objective of “getting laid”.
Popular Online forums that provide “tips and tricks” on how to pick up women and “get laid” include:
- http://www.pick-up-artist-forum.com/
- http://www.theattractionforums.com/
- http://forum.casanovacrew.com/
- http://www.sosuave.com/
- http://sinnsofattraction.blogspot.com/
- http://www.returnofkings.com/
- http://bristollair.com/ (out-dated content from 2008-2011)
Popular Product Sites that sell video, audio, bootcamp programs, one-on-one session and books related to picking up women (primarily to have sex).
- http://www.lovesystems.com (attempting to evolve their offering)
- http://www.puatraining.com
- http://www.daygame.com
